Welcome
Data &
Creative Strategy
Consulting
I successfully lead clients in navigating data
and turning it into decisions that matter
The most difficult part of working with data is knowing what is relevant, where to look, when to double click and how to communicate it correctly. Don't worry, I've got you covered.
Media, creative, research, brand - I've sat on every side of the table. Nothing gets lost in translation.
Services
Ways we can work together
Every engagement lives somewhere on the same pipeline: gathering the right data, making sense of it, and turning it into decisions your team actually acts on. Start anywhere, shaped around you, not a fixed menu.
Strategy & Analytics
Creative Analytics & Effectiveness Strategy
Research
Social Intelligence & Audience Behavioural Research
Creative Support
Research for Creative Teams
Brand
Brand Strategy & Market Positioning
Bespoke
Bespoke Data Needs
Approach
How I work
I lead strategy end-to-end, and when a project needs it, assemble and direct a trusted network of specialist partners so clients get a complete, senior-led delivery without having to manage multiple freelancers themselves.
Testimonials
What clients say
“Daniela is a force of organization, strategic insight and commercial prowess. She joined Buttermilk on a fractional basis, however her proactive nature and long term foresight made lasting impacts on how we as a business operate with regards to measurement. Topping it off with being a pleasure to work with, infectious positivity and a keen eye for detail. I'll miss working with her and look forward to our paths crossing again.”
Contact
Let's talk.
Tell me a little about your needs, brand or passion projects. I would like to help you discover if we can be a good team.