Daniela Montello

    About

    About Daniela

    If you're working at the intersection of data, creativity, and meaningful impact, I'd love to connect.

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    Daniela Montello

    Multilayered as  my experience

    Most data dies somewhere between the dashboard and the decision. I've spent 7+ years in every seat where that happens.

    Media agency — leading global data strategy across global markets at Wavemaker. Creative agency — turning measurement into creative decisions at VML, Ogilvy, Buttermilk. Research — embedded with Unilever's global brands at Freemavens. And in-house, on the brand side, where all of it either becomes action or doesn't.

    Argentine-born and raised, living and working across Spain, France, and now the UK. My mind wanders to new horizons before pouring it down into new ideas.

    How I work

    How I work

    Data with point of view

    Numbers are a starting point, not the answer. I translate data into decisions a brand and creative team can actually act on.

    My focus right now is on projects where data serves something bigger: organisations with a clear mission, teams that care about creative impact, and work that connects insight to human experience.

    Whether that's building smarter measurement frameworks, helping a creative agency make its data more strategic, or exploring how analytics can shape the way people engage with a campaign or an experience — that's where I do my best thinking.

    Cross-cultural lens

    Based in London, working across the UK, Europe and Latin America. Fluent in English and Spanish. (Always looking to perfect my French and currently dipping my toes into Italian.)

    Beyond client work

    Beyond client work

    Alongside consulting work, I'm always open to volunteering my time and skills for causes I care about—particularly humanitarian disaster relief, civil rights and social action, human rights, education, child welfare, environmental protection, economic empowerment, animal welfare, and poverty alleviation.

    If you're working on something in one of these spaces and could use a hand with research, strategy, or data, get in touch.

    Credentials

    Credentials

    Buttermilk logoOgilvy logoWavemaker logoVML logoEmanuele Ricci Design logoUnilever logoHijinks logoFyma logo

    FAQ

    Questions

    Project-based, fractional, or advisory, depending on what your team needs 

    I'm London-based and work with UK and international clients, remote-first.

    A short scoping call, followed by a tailored proposal, then delivery in agreed phases.

    Yes, I assemble and direct trusted specialist partners in design, web, SEO and other specialities when a project needs them, so you get complete senior-led delivery.

    Add the services you're interested in to your enquiry cart and send it, or use the contact form below.

    Yes — alongside consulting work, I'm always open to volunteering my time and skills for causes I care about, particularly humanitarian disaster relief, civil rights, education, child welfare, environmental protection, and poverty alleviation. If you're working on something in one of these spaces and could use a hand with research, strategy, or data, get in touch.